Ethernet is, quite simply, plugging your network directly into a telecom provider's network. When you bypass the local phone company you cut out an expensive transport step. Having direct access to customers is a carrier's goal as it allows them to control the user's experience from end to end while reducing cost. These savings are passed on to you.
"The market for managed metro Ethernet services is expected to grow by 30 per cent a year until 2010, when it will top $25 billion (2.3bn) worldwide."
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